What big data reveals about modern-day housing segregation

In the Neighborhood Branding Project, Ariela Schachter combs through Craigslist ads to uncover how the online rental market reflects and intensifies inequality along racial, ethnic, and socioeconomic lines.

A fascinating look at the reality that discrimination is alive and well in the housing sector. “I do think there is still this kind of idealistic view that if we just get rid of discriminatory real estate agents and landlords, we can get rid of segregation,” Schachter said. “I think it’s much more complicated than that, and our research is just one way of showing that segregation continues to be reflected in how we think about and talk about places and housing.” https://artsci.wustl.edu/NeighborhoodBranding